Those were the one’s that had always come up for me in 2016. The one’s with the right inbound marketing campaigns. It also helps that I know them personally.
There’s many others out there that we get exposed to daily and that have been around since before most of the one’s I highlighted. Sharegate has been hugely successful in driving influencer marketing which bides well for evangelism.
I suppose everyone’s concern would be around how Microsoft is tackling the “3rd Party” ecosystem as they themselves are building pretty cool apps.